ANNA MARIA – Research Data Services’ (RDS) Ann Wittine presented her state of tourism update to members of the Manatee County Tourist Development Council (TDC) on June 5 at a meeting held at The Center of Anna Maria Island.
As predicted in her April 24 address to the TDC, most numbers continue to be on the rise.
Wittine’s report featured the latest available statistics related to the Manatee County tourism industry from April. Total visitors and room nights were down slightly from April 2022, but economic impact was up for the month in 2023 with 97,000 visitors (down 2.1%), 220,700 room nights (down 4.1%) and $143,973,100 in economic impact (up 3.4%).
“While we did see a slight decrease in visitation this April over last April, a big part of this is because last year Easter fell on April 17, but this year it was April 9,” Wittine said. “This is a normal thing. When we see an early Easter, we find the season compresses. While we saw a slight decrease from last year, we see an increase in economic impact, meaning that visitors that are coming are spending more.”
Room occupancy for April was down slightly (down 2.8%) after being down more than 3% in the last report from RDS, which quoted data from February 2023. The average daily room rate, however, was up 7.9% at $265.70 per day in April compared to $246.30 in April 2022.
The Tampa-based RDS also keeps track of where people come from when they visit the area. The biggest increase in domestic visitor origin was the Midwest, which was up 5.1% over the same time period in 2022. Globally, travel from Europe fell 13.6% and travel from Canada was down 25.6% over April 2022. Wittine said the reason for the decrease in European and Canadian visitors was due to April 2022 being the first spring these tourists were not under COVID-19 lockdown orders. She said that current numbers are more in line with what is expected.
“As we have been seeing, we have a slight rollback in the number of people coming out of Florida,” Wittine said. “This is expected. The important thing to note is that we are still up 50% over where we were in 2019, so all of the marketing to the nearby markets has had an amazing ripple effect with the visitors continuing to come back.”
Wittine forecast numbers going down slightly at her last address to the TDC, but said at this meeting that rental agencies and condo owners on AMI have reported solid bookings for June and July.
