BRADENTON BEACH – The Bridge Street Merchants Association (BSMA) has big plans for the coming year, including monthly street parties on Bridge Street.
The new monthly event, billed as “Sun Down Get Down,” will be held on the third Thursday of each month beginning on July 18.
“Our plan is for Bridge Street to be closed to traffic and to allow open containers during the event like most small-town street festivals,” BSMA President Derek Williams, owner of the Drift In, wrote in a press release to The Sun. “Each month will have a theme and there will be incentives to visit the merchants. You will see everything from pirates to classic cars, power boats to Spanish galleons, Privateers to conquistadors. Of course each night at sundown, we are bringing back an old Bradenton Beach favorite, the Green Flash beverage.”
BSMA was founded 20 years ago by Angela Rodocker, owner of Bridge Walk Resort, and other local business owners, to bring awareness to the Bridge Street area. Participation in the organization has diminished over the years and came to a near-stop during COVID in 2020, according to Williams.
“Clearly the biggest challenge was lack of participation and engagement by merchants and willingness to make ongoing investments of time and money while running their own businesses,” Williams wrote.
The group took a new approach by promoting specific businesses each week in radio ads and highlighting their participation in Christmas on Bridge Street and the Christmas Boat Parade events. As a result of that advertising, the 2023 schedule had some of the best-attended events seen in years.
“Heading into 2024 we used that momentum and decided to think bigger and year-round,” Williams wrote. “Attracting customers during “season” was one challenge, but how could we get locals and tourists to enjoy and support the area during the slower months?”
City officials and merchants came together and held roundtable meetings and the result is a reorganized BSMA, according to Williams, with a commitment to monthly event schedules, the outsourcing of event management and the chance for outside sponsorship to help with funding.
“We expect over 25 new members to BSMA and hope to raise over $150,000 in annual sponsorship and support,” Williams wrote. “BSMA membership costs will remain reasonable and economical, allowing for businesses of all sizes to participate thanks to our new model for raising funds and utilizing sponsorships to fund events.”
BSMA has received a $15,000 sponsorship from the Bradenton Area Convention and Visitors Bureau, and Williams hopes the city of Bradenton Beach will increase its sponsorship beyond the $40,000 the CRA spends annually on Christmas decorations and seasonal events.
“I’m confident the CRA can find an additional $25,000 annually to help the business community bring life to our little beach town,” Williams wrote. “My goodness, if they can find money for palm trees and water trucks at the last minute, I’m confident they can get behind this new initiative,” Williams wrote.
With parking a challenge in the Bridge Street area, BSMA has created a transportation committee that is working with the City of Bradenton Beach and Manatee County to offer newly designated parking areas, trolley stops, ferry stops, bikes and golf carts.
The 2024 BSMA leadership team includes Williams, Vice President Angela Rodocker and Secretary/Treasurer Beth Vidmar of Paradise Boat Tours.
Two new websites have been launched to support the efforts – HistoricBridgeStreet.com and SunDownGetDown.com.
