LOUISE BOLGER | SUN
Ali Severson offers full salon and
spa services at Acqua Aveda.
Anna Maria has a lot of great business stories, and I thought I heard them all, until now. But the lovely and confident young woman who recently purchased Acqua Aveda Salon in Holmes Beach has a new twist to business and family.
Ali Severson purchased Acqua Aveda On The Beach Salon in May of last year after having worked there for nine years. The transition was virtually seamless, helped by the staff, that she sincerely thanks, and that all remained with her. The talented and experienced staff some with as much as 30 years' experience, participate in continuing education classes on a regular basis. In fact, since owning Acqua, Severson has doubled her staff in preparation for the Waterline resort and marina next door set to open this year and which has chosen Acqua Aveda to be the signature salon for its guests.
Acqua Aveda has seven hairstylists, three massage therapists, two nail specialists, an eyelash specialist and three at the front desk coordinating guest services. Severson herself is a hair stylist and make-up artist.
The salon offers haircuts and style for both men and women, a variety of hair coloring services, facials and other skin care services, makeup application and nail aesthetics. In addition, it offers a long list of massage services including deep tissue, sports and stress, as well as body treatments like all natural sunless tanning, herbal detox and body wrap. Acqua exclusively carries a full line of Aveda products, which are 100 percent natural, and, of course, men can take advantage of Acqua's services.
Wedding parties are more than welcome at Acqua Aveda for a day of spa services. The staff will arrange any level of service and schedule and even bring in food and champagne. And since Severson herself will be a bride in April, she knows exactly what every bride wants.
Severson's dream has come true, owning a beautiful salon with a wonderful staff and marrying a great guy, but there are two people she really needs to thank, her father and grandfather. Todd Severson and Dan Callaghan own many tire retreading businesses in Florida and two repair shops. They were the ones who had the confidence in their daughter and granddaughter to become partners with her in recognizing a good business investment when they saw one. What a great family story.
Getting more involved with the community is important to Severson, and Acqua Aveda is sponsoring a soccer team coached by her fiancé at the Community Center. The salon also did a breast cancer fund-raiser offering a mini spa night. It raised $2,200 for her grandparents' charity, the Callaghan Tire Cancer Charity, with all proceeds going to Moffitt Cancer Center.
Watch for Acqua Aveda's ribbon cutting and grand opening party on March 25. There will be food, drinks, gifts, raffles and discounts on services and products.
Severson is backed by a great family and staff who all saw something special in this impressive young woman. She wants her full service day spa to be welcoming, comfortable and make you feel at home. Visit Acqua Aveda and see what it feels like to step into the pale blue ocean without even getting wet.
ACQUA AVEDA ON THE BEACH
5311 Gulf Drive, Holmes Beach
Monday, Wednesday, Friday and Saturday: 9 a.m. to 5 p.m.
Tuesday and Thursday: 9 a.m. to 7 p.m.
All major credit cards