Shop chic at Chelsie Danz
Photo by Louise Bolger | sun
Danielle Rudmon and Bernadette Hudak
in their Bradenton boutique.
Downtown Bradenton is on the verge of a renaissance and the heart of the change is along Old Main Street. Although Bradenton's renaissance may not be a European cultural movement, there are trends that do provide some of the same character.
The Jennings Arcade on Old Main Street in one of Bradenton's historic buildings has been renovated in recent years and has the feel of a European gallery. At the end of the main level is a set of double doors that open on to a hip new boutique with an interesting name.
In June of last year Bernadette Hudak and Danielle Rudmon, who are mother and daughter, opened Chelsie Danz a trendy fashion boutique. Hudak, an Anna Maria Island native, always had a passion for fashion, working in local boutiques and selling jewelry at fairs and festivals. But the dream of her life has been to open her own clothing boutique and name it after her two daughters.
First impressions count and the first impression you get of Chelsie Danz is as you walk down the hall toward the open doors leading into a bright and sophisticated space decorated with black and white and glitter. The shop has been carefully staged to showcase their one of a kind inventory right down to the zebra stripe motif on chairs, wrapping paper and shopping bags.
Of course the clothes, jewelry, purses and accessories are the real stars of the shop. Hudak and Rudmon carry limited quantities of their items, so it's a safe bet you won't find someone else in your dress at the next cocktail party. Some of the lines they carry are Joseph Ribkoff, Elana Kattan, Joyous & Free, Barbara Lesser, Lynn Ritchie and VO Jeans.
Chelsie Danz's purses are also one of a kind hand crafted Blue Elegant and their designer inspired shoes are handpicked and aren't reordered once they sell out. Since jewelry is a real love of Hudak you'll see some very unique pieces, all of which are in the $20 to $40 price range. There are also an assortment of scarves and Shelley Kyle organic scented candles and lotions.
Hudak and Rudmon try to cater to the mature woman who needs special and unique items. They like to help women "get out of their circle" and try different combinations and fashion accents. All sizes are carried and anything can be ordered. With spring coming, they will be adding new lines including cruise and resort wear. Rudmon calls Chelsie Danz Bradenton's little secret and points out that there isn't anything else like it in Bradenton.
Chelsie Danz's owners like to think of their shop as classy but affordable, filling a need in the community. I think of it as charming and appealing to the eye with two very enthusiastic women who understand style and have a flair for fashion.
417 12 St. W. (Old Main Street), Suite 120, Bradenton
Tuesday and Wednesday:
11 a.m. to 5 p.m.
11 a.m. to 8 p.m.
11 a.m. to 6 p.m.
9:30 a.m. to 2:30 p.m.
Visa, MasterCard, Discover