The Anna Maria Island Sun Newspaper

Vol. 10 No. 22 - February 24, 2010


Someone's always buying

You know the expression, “if you want something done give it to a busy person,” well how about my favorite saying, “if you want to sell something, market to the people with the money.” Even in this economy there are plenty of people with money, and if you were paying attention towards the beginning of the year you know who they are.

A good friend who works for a very prominent New York City real estate firm e-mailed me a Newsweek article at the end of January. Her company was quoted in the piece several times which she was very proud of and was of course great public relations for the company. But what really interested me was the content of the article titled “The Bonus Babies Are Back.”

In case you haven’t put together Manhattan and bonus yet, the babies Newsweek is referring to are the Wall Street brokers and bankers who in January were just starting to cash their end of year bonus checks. The real estate agent interviewed for the article indicated that 90 percent of her clients work in financial services and she was gearing up for a busy bonus season.

Apparently nothing is stopping the bonus babies from looking at Manhattan apartments in the $3 to $5 million range as well spending money on all the horns and whistles that go along with multi-million dollar purchases. The value of many other luxury items, like boats and second homes, has also come down considerably resulting in those with the means to do so taking a serious look.

In spite of the negative opinion many people in the country have regarding Wall Street bonuses, which are expected to match or exceed pre-recession levels, the reality is that these bonuses are pumping money into the economy. In particular, New York City is hoping that Wall Street money will help to lift them out of their nasty recession. And even if Wall Street’s buying mood is a little more conservative and a little less self indulgent than in 2005, we’re still talking a lot of people with a lot of money sitting on the sidelines.

So here we are sunning ourselves on the beautiful Anna Maria Island beaches wondering why the rest of the world hasn’t found this place yet. We may not want the entire world, but we could sure use some of that bonus money trickling down I-95, and the way to do it is to market ourselves to the people with the money. Anyone who has lived north of the Mason Dixon line during the winter knows the allure of warm weather and beaches. Right now waterfront on Anna Maria is priced so well it may be the best deal in Florida and possibly the entire southern east coast.

Potential buyers from sophisticated areas like New York City also need to know that although we’re still a sleepy little town, we have acquired an ever increasing urbane and classy edge. You can see it and feel it in the restaurants, shops and services being offered. There aren’t too many places where you can get a suntan on a secluded beach during the day and dress up for the opera at night. All of these attributes need to be conveyed by the local chambers, real estate companies and media outlets working together.

Fast and efficient marketing is the key to selling everything from your used digital camera to your beachfront home. So let’s kill two birds with one stone, since the babies with the bonuses are also likely to be the busiest buyers in the marketplace, don’t give them any excuse not to look at what we have to offer.

Real Estate Transactions
Closed sales between Aug. 10 and Oct. 10, 2009

Anna Maria

517 Blue Heron Drive        Lot        $1,100,000
125 Crescent Drive        Single family         629,900
210 Archer Way        Single family         600,000
207 Spruce Ave. #A        Duplex         304,000
428 Magnolia Ave.        Lot        287,000

Bradenton Beach

1911 Bay Dr. N.        Single family         $755,000
104 Gulf Drive S. 201       Condo         425,000
1900 Gulf Drive N. #6        Condo         400,000
901 Gulf Drive S. #5        Condo         300,000
901 Gulf Drive S. #6        Condo         265,000
1801 Gulf Drive N. 152       Condo         255,000
2101 Ave. B        Single family         140,000


No recorded transactions

Holmes Beach

615 Ivanhoe Lane        Single family        $850,000
607 Concord Lane        Single family         610,000
5200 Gulf Dr. #608        Condo         488,300
519 77th St.        Single family         472,500
6806 Gulf Drive        Condo         457,500
303 64th St. #A        Condo         450,000
7000 Gulf Drive #105        Condo         430,000
201 35th St. #4        Condo        390,00
214 67th St.        Single family         385,000
6250 Holmes Blvd. 45       Condo         359,500
4200 Gulf Drive #106        Condo         350,000
4102 Fifth Ave.        Lot         350,000
430 63rd St.        Half duplex         316,000
207 71st St. W.        Half duplex         298,000
3100 Gulf Drive #5        Condo         225,000

Source: Manatee County Property Appraiser’s Office

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