An artists rendering
of the Tidemark Lodge front view.
By Pat Copeland
sun staff writer
Reliance Realty Partners plans to kick
off a national sales and marketing campaign for its Tidemark
Resort and Beach Inn projects this week.
"We will start marketing both projects immediately,"
Lance McNeill, of Reliance, said in an exclusive interview
with The Sun last week. "The trailer (on the Tidemark
site) is being converted to a sales trailer and we are
going through the training and selection of our sales
He said the initial construction would be on the 62 docks
around the seawall, and the contract with Brian Wood was
let two weeks ago. Work should be starting soon and be
completed within a month to six weeks.
Next will be renovations to the Beach Inn, the beach component
of the Tidemark project, which Reliance refinanced in
September. Construction is slated to begin in the spring
and take about 12 months.
There will be 17 units in three buildings. The beach side
building will include an atrium and the street side building
will offer an adult game and exercise room including computer
stations, couches and pool tables.
The Tidemark project, which began in 2001 when developer
Nick Easterling submitted plans to the Holmes Beach Building
Department, was approved by the city in June of that year.
However, the project floundered in 2004, when Easterling
filed for bankruptcy. Reliance stepped in to bail out
the project and the bankruptcy was resolved in 2005.
Regarding Tidemark, McNeill pointed out, "Were
in the final stage of repricing our bids. Its smart
to build according to your needs, so we will start with
Buildings A and B (on the spit of land that juts out into
the water). We plan to start vertical construction in
two to three months and our goal is to have all the construction
competed in 2 to 2 1/2 years."
After Buildings A and B are completed, the construction
of the lodge will follow, then on around the site to Buildings
C, D and E. The retail center where the AMI Chamber of
Commerce is located, which was purchased by Reliance last
year, also will get a facelift.
"About nine months ago, we started looking at the
market," McNeill explained. "This started as
a condo/hotel, but that market died. Our challenge was
finding something that would fit, and we started exploring
All units in both projects will be sold as fractional
ownership, a form of real estate in which the buyer purchases
a fraction of ownership. Each unit will be sold to eight
different owners for a time period of six weeks and that
buyer gets exclusive use of the unit for six weeks.
During the four weeks that are not sold, the units will
be rented as motel rooms. In addition, there will be 10
units in the lodge that will be kept as a developer-owned
inn for commercial use.
Owners can use their six weeks or loan any part of the
weeks to family or friends. If they dont want to
use all of the weeks, the company can rent it for them.
Another option will be to trade weeks with a fractional
owner of another high-end property, for example, at a
ski resort in Colorado.
"What we want to offer is for people to have the
resort site they desire," McNeill pointed out. "They
can swap usage between Tidemark and the Beach Inn and
the boat slips at Tidemark will be available to Beach
Ownerships at Tidemark will be priced from $140,000 to
$190,000 and include two- and three-bedroom units and
ownerships at the Beach Inn will priced from $120,000
to $250,000 and include two- and three-bedroom units with
two one-bedroom efficiencies. All units will be fully
furnished and equipped.
The company is working with people who had reservations
for units at Tidemark before the change to fractional
ownership. They will be given options including whole
ownership or getting a refund.
Revitalizing the community
"In this program, you have successful, active executives
with families," McNeill said. "Theyre
looking for a no-hassle, full-service stay. Typical fractional
owners have a certain amount of disposable income for
their vacations, which they will spend in the community.
We have to find ways to revitalize the business community."
"Rather than try to capture the whole market in the
hotel (Tidemark), well try to disburse it throughout
the community," Sean Murphy, owner of the Beach Bistro
and the food and beverage partner for Reliance, added.
"We will be operating a shuttle for guests to businesses
McNeill said in addition to using Brian Wood to build
the docks, Reliance plans to use other local residents
on the project. Steve Titsworth will be the owners
representative to oversee the construction and coordinate
with the city of Holmes Beach.
"Local fishing guide Justin Moore will be managing
our guide program," McNeill revealed. "There
will be four to five guides in the slips along Marina
Drive. This program will start as soon as the docks are
in and reservations will be worked through the resort."
As for Easterling, McNeill said, "He did a great
job of getting the project to this point, but he is no
longer involved in any input, decisions or management."
For further information on either project, call (941)
778-1124 or toll free 866-778-8433.