Vol 6 No. 27 - March 29, 2006

Tourism agency aims efforts
at African-Americans

Actors take direction during the filming of an advertisement portraying a grandmother and granddaughter visiting the Family Heritage House Museum at Manatee Community College, recreated at BridgeWalk in Bradenton Beach.
The scene is part of an ad campaign
aimed at attracting African-American
tourists to Anna Maria Island.

By Cindy Lane
sun staff writer

BRADENTON BEACH – The Bradenton Area Convention and Visitors Bureau filmed its first advertising campaign targeting African-American tourists last week in Bradenton Beach.

The campaign features a black family having a family reunion in Manatee County, where they visit Coquina Beach, the Bridge Street Pier and the Sun House Restaurant in Bradenton Beach. Off the Island, they also play golf, take in the Family Heritage House Museum at Manatee
Community College and the Village of the Arts, and enjoy other area activities.

Featured are "Floribbean" chef Darrell Mizell of the Sun House Restaurant in Bradenton Beach, Jamaican-born local artist Herbie Rose, who has a gallery in the Village of the Arts, and a cast of actors.

The advertisements will run in Chicago, Atlanta, North Carolina and the Northeastern United States, and possibly will be aired on the Black Entertainment Television network, CVB Director of Marketing and Public Relations Susan Estler said.

It’s the first time the CVB has had the funds to advertise to a specialized audience, she said, adding that previous campaigns have been aimed at a general audience.

The county is currently using two themes on its website: "Florida’s Gulf Islands – Take Me Away" and "Florida’s Gulf Islands - Island Magic."

The Manatee County Tourist Development Council, which advises the CVB, has scheduled its next meeting on the Island for the convenience of beach business owners interested in attending. The meeting will be at 9:30 a.m. on April 17 at Holmes Beach City Hall, 5801 Marina Drive.

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