They come to the business with a full understanding and appreciation of cancer and its related problems, since their son has been battling the disease for many years. This knowledge combined with their religious beliefs - Dennis Kow is the senior warden at the Christ Anglican Fellowship Church and Audrey Kow is in the choir - helps them to provide a necessary service in addition to uplifting spirits.

Unlike conventional medical supply stores, Beauty Plus is a cheerful, intimate apparel shop with pink walls, private dressing room and comfortable chairs. In addition to mastectomy merchandise, they also sell wigs and quality bras for the hard to fit figure. Audrey Kow is a certified fitter trained by the manufacturers and required by Medicare. They are Medicare approved, process all insurance claims, and assist customers who don’t always know they may qualify for insurance benefits.

Beauty Plus is the only store in Bradenton that offers these services and lingerie of this type. Some of the manufacturers they carry are; Goddess, Aviana, LeMystere, Anita, Freya, Fantasie and Glamorise.

The Kows have lived in Bradenton for more than 10 years and were born in Jamaica, which may account for the soft manner and unhurried approach to their business. Audrey Kow’s mission is to make women look good and feel good about themselves; they both sincerely want to provide the best possible experience to their customers, and that’s what makes a difference.