By Pat Copeland
sun staff writer
The vision of Aveda is
connecting beauty, the environment and well-being.
"We practice Avedas vision and beliefs 100 percent,"
owner Amy Welch, said, and those beliefs include respect,
social and environmental responsibility, inspiration and education.
SUN PHOTO/PAT COPELAND
The pedicure room is a popular place at the salon and spa.
only carry Aveda products and provide Aveda services. Aveda
is a product line with an environmental mission. They are
pure, all natural products made of plants and flowers. Aveda
is a high-end line. Youre paying for pure products,
advanced training and our commitment to that."
The other half of that equation is service, and the team of
hair stylists, massage therapists, estheticians and nail artists
has been specially trained at the Aveda Institute in St. Petersburg.
"We go there to learn the Aveda way and immerse ourselves
in the Aveda culture," Welch explained. "We are
a team salon, and we all work together. Its all about
the guests and what they need."
Those needs can include treatments for the hair, face, nails
"Aveda is based on elements of nature earth, wind,
fire, water and air," Welch said. "All of us have
these in us, but we are out of balance. To bring you back
into balance, we use pure flower essences. Its a sensory
"All of our services involve touch. When you receive
any service, it includes something special such as a hand
treatment or stress relieving massage. Our mission is to make
your day. We want to offer people excellent, consistent service."
There are also new services on the horizon.
"We are moving forward into a scientific, holistic approach
to anti-aging," she noted. "We are looking at adding
pulse light therapy, photo rejuvenation treatments and needleless
acupuncture face lifts."
Welch invites people to come in shop for products and the
store is open on Mondays just for that purpose. Products include
shampoos and conditioners, styling aids, makeup, skin and
body care lotions and gift items.
"We also will carry like-minded merchandise from companies
with the same philosophies," she said.
The stores services include hair cuts, color and perms;
manicures and pedicures; massages, facials and waxing; makeup
application and lessons and body treatments such as herbal
detoxification and body wraps.