BACVB first in Florida to partner with Leave No Trace

BACVB first in Florida to partner with Leave No Trace
BACVB Marketing and Communications Director Kolby Gayson debuts a new promotional video, part of the Love it Like a Local campaign which features area residents, conservationists and business owners embracing Leave No Trace principals at the May 4 National Travel and Tourism Week luncheon held at the historic Powel Crosley Estate. Photo - Jason Schaffer | Sun

SARASOTA – The Bradenton Area Convention and Visitors Bureau’s (BACVB) Love it Like a Local campaign, launched in 2022, has helped visitors to Anna Maria Island and other area destinations understand the importance of protecting nature, waterways, wildlife, local businesses and beaches so future generations can enjoy unspoiled beauty for years to come. The latest evolution to this effort is a recently formed partnership with Leave No Trace, making Manatee County and the BACVB the first in Florida to partner with this organization.

According to the BACVB, Leave No Trace is an international non-profit organization that uses the powers of science, education and stewardship to ensure a sustainable future for the outdoors and the planet.

“With our Love it Like a Local campaign, we set out to educate visitors to the Bradenton area of simple actions they can take to leave less of a footprint. Through partnering with Leave No Trace, it gives us the opportunity to take our commitment to sustainable travel from a campaign to an integral part of who we are as a travel destination,” said Elliott Falcione, the executive director of the Bradenton Area Convention & Visitors Bureau. “I urge our community to join us in working together to showcase this incredibly important message that will ultimately enhance the quality of life for our residents.”

On May 4, the BACVB invited local business owners and managers, conservationists, media and the public to join community leaders at a luncheon at the historic Powel Crosley estate in Sarasota in celebration of National Travel and Tourism Week. At this luncheon, the BACVB introduced a promotional five-minute video showcasing the Leave No Trace approach to sustainability and conservation. The video features commercial fishermen, business owners, members of the BACVB and others sharing a message about not only the history of the Manatee County coastal community but ways to ensure its future.

The video is available on the BACVB’s YouTube page or by searching “Leave No Trace guide to the Bradenton area” on YouTube. To learn more about the Love it Like a Local campaign.